Trade Marketing

Some Typical Challenges

How IRIS can help

Better sales/marketing activities coordination

Tools to enable product launch alignment with category opbjectives

Sharing competitive information

Tools that can automatically generate presentations

Administrative burden of launch information coordination for sales force

Ready access to upcoming key launches to better manage channel expectations

Inadequate feedback loop on sales and marketing activities

Ability to identify over or under utilised resources

Missed milestones in planning and execution

Real time access to milestones and key launch information