Consumer Insights

Some Typical Challenges	How IRIS can help
High level of market research information leakage	All research information available at your finger tips through "Google-style" search
Capturing and sharing key learning and insight with relevant people	Timely input from cross - functional teams through online workflow
Reduce administrative burden of follow up and market research information dissemination	Tools that provide reporting on market research projects and investments portfolio
High quality of execution is assured for all market research projects	Access to best practice guidelines for different types of market research
Consistency through planning, execution, reporting and actions phases	Ready framework for managing over 15 different types of market research projects

The IRIS Advantage

Improved market research investment value - 2 - 5% of market research budget
Key knowledge and learning retention and sharing results in improved decision making
Better execution of market research projects through the phases of planning, execution, reporting and actions
Reduced administrative burden in follow ups and information provision
Central web-based respository with ability to do "Google-style" search